Price Bundling in Competitive Markets:
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منابع مشابه
FE-rapport 2001-379 Application of Price Bundling Strategies in Retail Banking in Europe
Application of price bundling strategies in retail banking in Europe is a report based on an empirical study of price bundling practices in Southern, Central and Northern Europe. The current report defines three core price bundling models that are in one form or another applied by the interviewed banks. The models are cost efficiency bundling, cross-selling bundling and loyalty bundling. Price ...
متن کاملPrice Bundling in Competitive Markets : Complements , Substitutes , and Correlated Values
This research investigates how customer values for products influence mixed bundling strategies in competitive markets. Sellers set single item and bundle prices for buyers who are either comparison shoppers or who visit a single seller. We characterize the equilibrium condition for an oligopolistic model of bundling. We examine two features of distributions of customer values: additivity and c...
متن کاملCary Deck (University of Arkansas), Price Discrimination with Sequential Purchasing: Theory and Experiments
Advances in technology enable sellers to price discriminate based upon a customer’s previous purchase decision. E‐tailers can track items already in a shopping cart and item level RFID tags enable retailers to do the same in bricks and mortar stores. As retailers attempt to leverage the information made available from these technologies, it is important to understand how this new visibility imp...
متن کاملApplication of an Improved Neural Network Using Cuckoo Search Algorithm in Short-Term Electricity Price Forecasting under Competitive Power Markets
Accurate and effective electricity price forecasting is critical to market participants in order to make an appropriate risk management in competitive electricity markets. Market participants rely on price forecasts to decide on their bidding strategies, allocate assets and plan facility investments. However, due to its time variant behavior and non-linear and non-stationary nature, electricity...
متن کاملMixed Bundling in Two-Sided Markets in the Presence of Installed Base E ects
We analyze mixed bundling in two-sided markets where installed base e ects are present and nd that the pricing structure deviates from traditional bundling as well as the standard twosided markets literature|{we determine prices on both sides fall with bundling. Mixed bundling acts as a price discrimination tool segmenting the market more e ciently. Consequently, as a by-product of this price d...
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تاریخ انتشار 2011